Craig J. Madsen, DDS
Mary M. Hirsch, DDS

Madsen & Hirsch Dental Care

Welcome to Madsen and Hirsch Dental Care, your local, community based dentists in Madison, WI for over 30 years. We understand the importance of not only a beautiful smile, but a functional and long lasting natural smile, and we offer a comprehensive approach to your dental care. Our friendly dental staff ensures that you will be respected, treated with dignity, and receive safe, comfortable treatments and procedures along with making sure you are fully informed about your care and treatment options.

Madsen & Hirsch Dental Care is open Mon 9-5, Tues 9-6, Wed & Thurs 8-5, Fri 9-12

Our plan is designed to provide greater access to quality dental care at an affordable price.

  • No yearly maximums.
  • No deductibles.
  • No claim forms.
  • No frequency limits.
  • No pre-authorization requirements.
  • No pre-existing condition limitations.
  • No one will be denied coverage.
  • No waiting periods (immediate eligibility).

For More Information

Call Us or Click HERE to download our PDF signup form

About Our Plans

The Smile Advantage Plan is a membership-based dental savings plan, for patients without insurance, that provides the quality care they deserve at a price they can afford. Members pay an annual fee to receive regular exams, cleanings and X-rays along with access to significantly reduced rates on all other restorative and cosmetic dental procedures performed in our office. Plus, the plan offers many benefits including no annual caps, no limits, and no waiting periods. This provides for quick access to the care you need!



The adult plan is for patients ages 14 and over, without periodontal disease.  Dental insurance is often a frustrating and limiting experience for good dental care with its high premiums, annual maximums, and excluded procedures. Our Smile Advantage Plan for adults is an easier and more cost effective alternative that provides you with all preventive services for the year and a discount on the latest high tech procedures that modern dentistry offers you.
Sign Up Online

  • “I have been a patient for 8 years and have absolutely nothing negative to report. Service, the combination of expertise, and results have been outstanding. Service is very friendly and prompt, one feels like part of the 'office family.' The qualifications and technology brought to bear are up to date and expertly used. I have been told on numerous occasions that I have the best smile in Dane County. I have had orthodontic work, restorations and whitening procedures.”

    Janet D.

  • “I have been a patient for over 20 years and would not consider going to another dentist. As a matter of fact a few years ago I retired to SW Florida, but make it a point to still return to Madsen & Hirsch for all my dental needs. They are genuinely warm and personable and fun to be with. All the staff is professional but in addition they all have a great sense of humor, especially Dr. Craig. I highly recommend their services and will be going there for the next 20 years, God willing! No better dental office around! Plus they are on the leading edge of all the latest dental procedures, and dental equipment. You won't hear this often from most patients, but I look forward to going to my dentist to see my friends, the staff at Madsen& Hirsch! ”

    Lou M.

  • “I have had the privilege of being a patient at Madsen & Hirsch Dental Care for the past four years and I simply can't say enough about the quality dental care that this office provides. The staff creates a warm and friendly atmosphere and are truly concerned about the needs and comfort of their patients. Dr. Madsen always greets me with a smile and a handshake and I can honestly say I have never had this experience in any other dental office. I appreciate all you have done for me and look forward to visiting your office for years to come!!”

    Jenny H.


  • Up to 2 Exams, Routine Cleanings & Necessary X-Rays
  • 1 Emergency Care Visit: Exam & Necessary X-rays
  • Up to 2 Fluoride Treatments When Indicated
  • 1 Cosmetic Consultation
  • $200 Off Sleep Apnea Appliance
  • Perio Plan - Up to 4 Periodontal Maintenance Cleanings, 2 Exams & Necessary X-Rays
  • $500 Off Invisalign Full Treatment
  • Full Mouth Take Home Tray Whitening – Only $199
  • Program exclusions and limitations:

    This is a savings plan, not dental insurance. It cannot be combined with any other insurance or discounts. It is only valid at participating locations; care from other providers and specialists is not included. Plan fees are subject to change. For complete details, see Plan Agreement or Plan Terms and Conditions.

    (The illustration includes services offered at Madsen & Hirsch Dental Care. Plan inclusions may differ slightly from one participating office to another.)

    Click to Learn More

    Are You




    The Smile Advantage Plan is a great alternative to traditional employer-paid dental health plans. Save money and retain your employees by providing this comprehensive option to your team.

    Frequently Asked Questions

    Why do you offer the Smile Advantage Plan?
    Over the years, we’ve found that more and more of our patients are choosing not to visit their local dental offices due to expensive fees and a lack of employer-provided dental health coverage. Routine exams and basic cleanings at the dentist’s office can prevent most oral health problems from arising and can even prevent other serious and life-threatening systemic health concerns from developing.
    Do I have to be an existing patient?
    No. The plan is open to new and existing patients of the offices we serve. We are accepting new patients to the savings plan.
    Are there any family discounts?
    We currently do not offer any family plans. The adult and child pricing plans are specifically designed to provide the best savings possible while providing the necessary preventative care each person deserve.
    My employer suggested I take advantage of the plan. Now what do I do?
    If you are applying for Smile Advantage through an employer-supported promotion, the process remains the same. Simply DOWNLOAD and complete the official forms.
    Do you offer any payment plans?
    Give us a call, it is possible to divide up your annual membership fee into monthly payments with an initial processing fee (per household)
    How do I apply?
    If the benefits of the Smile Advantage Plan make sense for you, simply download our contract HERE. Please complete the form and submit to Madsen & Hirsch Dental Care.